Our philosophy and why you should use us
AM activ has a wealth of experience and knowledge in the health & fitness industry. Our philosophy is to support and motivate people of all walks of life to become more fit and active and to enhance the performance of athletes to achieve their personal performance goals.
The fitness demands on athletes regardless of the sport they compete in can be a daunting one. Athletes may feel under pressure to perform at 100% every time they race or train because of the fast paced world they live in. This could result in overtraining, injury or dropout. For a newcomer or returner to fitness the pressure and anxiety of knowing who to turn to and what to do is equally daunting.
Everywhere you will see and hear of ways to improve your fitness, friends and colleagues will give you friendly tips and advice, books, magazines and of course the World Wide Web is full of advice, so what do you do? What information is best?
At AM activ we aim to give you training tips and advice to get you started on your fitness journey. For the athlete, we aim to enhance your athletic performance, keep you motivated and help you achieve your goals. We can plan and design detailed training plans that will fit in with your personal and professional needs and wishes and deliver training sessions to monitor and enhance your progress.
We can also help you avoid and recover from injuries. We believe that everyone would benefit from taking a more holistic approach to their fitness regardless of their athletic ability, so focusing on the mind as well as the body.
AM activ was founded by Andy Matson, Andy will tell his personal story of why he started AM activ.
"We believe that everyone would benefit from taking a more holistic approach to their fitness, regardless of their athletic ability."
"My own sport and fitness background has been long and varied. As a junior I was coached from an early age in track and field and over a number of years represented my school and county. I also swam competitively for my local swim club, played rugby and performed martial arts. Yes I was a very hyperactive child and teenager which drove my parents mad!
Most of my 20's was spent participating in power based sports such a weight lifting. For the past 20 years my passion has been the sport of triathlon in which I have competed in over 200 races from super sprint to ironman and have been blessed to have achieved many podium finishes.
Six years ago I set up the junior section of BRJ Run and Tri. Now the junior section is one of the leading junior clubs within the eastern region. In 2014 the juniors won the Sports Club of the Year award and I was nominated for coach of the year. Today I still coach junior athletes at my local run and tri club but I also personally coach a number of athletes of all ages and abilities with some going on to achieve GB age-group status.
I set up AM activ because I strongly believed that if you have knowledge you should pass it on for the benefit of others. I wanted to create something special and to install an environment that encourages athletes of all abilities to learn and develop at all times. AM activ was established to help athletes achieve their goals by delivering a structured coaching model that takes a holistic approach to their health and wellbeing. It was also important to me to share my experiences and knowledge and to bring together athletes of all abilities who could inspire each other."